About Custom Campaigns
By default, Google Analytics tracks all referrals that send traffic to your website. For example, every time a user is referred to your site from Bing, Google Analytics automatically captures the search keyword, the source (e.g. bing.com) and the medium (organic).
Google Analytics also allows pushing campaign-identifying information by adding tags to the end of the marketing destination URLs, in addition to out-of-the-box traffic sources information that are tracked automatically.
Tags are variables that contain campaign information. For example, ‘utm_medium=social’ identifies a social media campaign and ‘utm_campaign=mothers-day-2012’ identifies the Mother’s Day campaign for 2012.
When you add a campaign, CampaignAlyzer automatically generates tagged URLs with the relevant tags. You must be an Administrator or Editor to create a campaign.
To create a campaign:
- Select New Campaign from the side bar menu.
- Enter your main campaign information.
Required Fields:
- Campaign name (e.g. Thanksgiving 2012, Mother’s Day 2009, back to school 2005)
- Medium (advertising channel – e.g. cpc, display, email, affiliate)
- Source (campaign referrer – e.g. Google, commission junction, LinkedIn)
- Website URL (destination URL/landing page – e.g. www.cnn.com/contact.html)
Optional Fields:
- Campaign content (e.g. logo-link, banner300x90)
- Campaign term (paid search keywords – e.g. digital marketing)
- Note: Annotate your campaign for future reference. Annotations are not part of the campaign information and are stored in the CampaignAlyzer database.